主题:【文摘+整理】三鹿奶粉记账(摘自官媒,更新到15日停止) -- 梦里胡笳
石家庄的领导该一窝端了。
三鹿集团原奶的来源主要有四种途径,一是牧场模式,即集中饲养百头以上奶牛统一采奶运送;二是奶牛养殖小区模式,就是由小区业主提供场地,奶农在小区内各自喂养自己的奶牛,由小区统一采奶配送;三是挤奶厅模式,由奶农各自散养奶牛,到挤奶厅统一采奶运送;四是以上三种方式交叉。
专案组民警经过一个多月的调查取证工作,在石家庄市牧场、奶牛养殖小区、奶厅中共发现41户有掺入三聚氰胺的重大嫌疑,并于9月12日凌晨进行了清查,现场查获了一批疑似三聚氰胺的物品。
“专案组民警经过一个多月的调查取证工作”,这个证明三鹿和当地政府是一个月以前就在追查这个搀奶问题,对这件事情应该是重视的,但是,为什么现在弄成了这个样子?
除了种种利益相关的捂盖子的可能性以外,个人以为,当地zf和三鹿集团缺少应有的危机公关意识和措施。遇到这种事关重大的问题,在检查和核实了问题的所在后,应该向公众公布详情,采取相关的对应措施,譬如,下架货品、回收奶粉、宣布承担病儿的治疗费用、公开如何在整个生产程序上改进安全措施,等等,以减少损失程度(包括消费者和公司本身),稳定消费者信心。
要知道,保护消费者实际上就是保护公司和品牌。
希望这次三鹿事件的教训, 让国内大企业认识到,及时公布产品质量问题方面的重大消息是事关企业和品牌生死存亡的大事,不仅仅只是保护消费者单方面的事情,把应急公关列入公司战略决策中去。
很清晰
三鹿这个牌子不倒,不足以警示其他牌子。
在卫生部门没有得出明确的结论,把婴幼儿肾结石案例和三聚氰胺挂上钩以前,三鹿集团决策层显然存在侥幸心理——他们担心,如果最终没有明确两者的关系而自己承认了奶粉被污染事件,一方面是会惹上很多纠缠不清的官司,另一方面是担心企业和品牌形象遭受重挫;如果内部悄悄处理不作声张,也许可以瞒过去。正是这样的侥幸心理,最终给三鹿带来的不只是重挫这样的打击,而是灭顶之灾……也许从这次事件以后,国内企业的危机应对思路,能够有点改变吧。
根据上帖“专案组民警经过一个多月的调查取证工作”,河北省公安厅8月份就已经在追查在原奶中掺入三聚氰胺的犯罪嫌疑人了。
但是在之前的国务院新闻发布会上,河北省副省长杨崇勇说
难不成省公安厅是背着省委省政府成立专案组调查这一事件的?以至省政府一个多月都蒙在鼓里,直到9月8日得到市政府的报告才知情?
本帖一共被 1 帖 引用 (帖内工具实现)
"They have been trying for weeks to get official recall and the local authorities in China would not do it," she said on TVNZ's Breakfast programme.
Helen Clark said the first she knew about the issue was on September 5.
Three days later she convened a meeting of senior ministers at which she ordered officials to leapfrog the local officials and immediately inform their superiors in Beijing.
"As you can imagine when New Zealand Government blew the whistle in Beijing a very heavy hand then descended on the local authorities," she said.
"At a local level...I think the first inclination was to try and put a towel over it and deal with it without an official recall. That is never what we would do in New Zealand."
事情的严重性是另一回事,在他们那里,可能各种食品中毒事件是很多的,例如前几年的毒鼠强。
没有理由省政府不知道,因为公安厅是受省政府领导的,他们不敢也没必要隐瞒。但有可能石家庄市公安局的调查一开始没有通知省公安厅,因为中国的体制是公安这一块基本属地方领导,省厅对下级公安机关主要是业务指导和协调。这有点类似高法与地方两级法院的关系,一般不需要高法插手具体事务。既然三鹿和石家庄市一开始就不想曝光,命令市公安局调查并对省厅封锁消息是很自然的。当事情暴露后,省厅接手调查也是必然的,而且前面的工作也不会一概抹杀。这也许是不一致的来源。
国家质检总局局长李长江14日向记者透露,质检系统150多个国家级检测中心正在24小时不间断地对全国婴幼儿配方奶粉进行检测,一两天内就会有结果,并向社会全部公布。
李长江14日先后来到河北省质监局和河北出入境检验检疫局的产品检测中心和实验室,督促检查婴幼儿奶粉检测的进展情况。他表示,婴幼儿配方奶粉检测完毕后,质检系统将对所有奶制品进行检测,对包括奶站、收奶点、企业生产环节等在内的每一个可能出现问题的环节进行检查。http://www.ccthere.com/article/1787434
国家质检总局13日已全面启动应急管理机制,并发出紧急通知,要求各级质检部门进入应急状态,全力以赴做好相关处置工作。此前,质检总局已紧急部署各地质检部门和检测机构,将专项监督检查的范围扩大到所有乳制品。
链接:http://msn.ynet.com/view.jsp?oid=43159048
侧面证明Fonterra在上月已经知道有毒奶粉,并提请董事局全面回收产品。但三鹿没有任何行动。Fonterra现在面临巨大道德压力,被要求解释为何隐瞒实情,令无辜婴儿再受多一个月的毒害。事件已经扩散到国际层面。
链接:http://www.abc.net.au/news/stories/2008/09/15/2364494.htm?section=justin
NZ firm in hot water over deadly Chinese baby formula
By New Zealand correspondent Kerri Ritchie
Posted 2 hours 37 minutes ago
New Zealand dairy giant Fonterra is being criticised for remaining tight-lipped about a scandal involving contaminated milk formula in China.
One baby died and more than 400 became ill after drinking milk formula made by Sanlu, a company part-owned by Fonterra.
Fonterra owns a 40 per cent share in the company and has admitted that it knew the formula was contaminated last month.
Rodger Spiller from New Zealand's Centre for Business Ethics says Fonterra needs to front up.
"It certainly does and it raises questions about how Fonterra is applying its code of ethics which it publishes locally around principles like product safety and moral courage and leadership," he said.
Fonterra says it is seeking a meeting with the Chinese Government but has refused interview requests.
Nineteen people have been arrested over the contamination in China.
They are accused of adding the toxic substance melamine, which is used in plastics and cleaning products, to boost protein levels.