主题：向“Intel Inside”挥手作别 -- 大卫
家园 向“Intel Inside”挥手作别 
外链图片需谨慎，可能会被源头改“Intel Inside”的标签，Intel用了16年，现在似乎走到了尽头。如果报道属实的话，Intel将在明年1月份的第一周推出一个新的标志来替代它，随即也将会配合大规模的商业活动。其实，相关的传闻从11月份就开始了。
“Intel Inside”的标志，1991引入到家庭电脑上，当时家里有这样的一台PC就像在车道上驾驶一辆名贵的保时捷（Porsche）一样的拉风。伴随着爱与厌恶，“Intel Inside”逐渐的成为了全球著名的被人认可的标志。
数周前有消息显示，Intel将在明年发布Napa以及其他处理器的同时宣布新的标志。
根据Economic Times报道，伴随新的标志出台将会有大量的广告活动。显然，目前新的“Intel Inside”标志已经成型，并且在相关的内部文档中。根据了解，新的标志和目前的类似，但是“inside”已经被抛弃了。
INQ表示，单核心版本的Yonah将被称为“Core Solo” ，双核心的Pentium M 将被称为“Core Duo”。
家园 Intel Inside 最后的归宿 
外链图片需谨慎，可能会被源头改家园 留个纪念... 家园 APPLE的新 iMAC 是用INTEL芯的，不知贴了什么标签？ 家园 据说amd总部里面摆着一个金字塔的模型 上面就贴着“Intel Inside”
嘿嘿
家园 mummy啊，还是法老？
家园 没错没错，就是这 这两天相机不在手边，干着急
家园 看来要慢慢适应新标了~~呵呵~~ intel要有新动作啊~~~
家园 “Leap ahead”：Intel Inside终于“超脱” Intel当地时间周四正式宣布将放弃有37年历史的Logo，并重新打造品牌和Logo以强化Intel将工作重心从CPU业务延伸到了消费产品领域。
首先是Intel Logo将发生变化，相较于旧商标五花十色绚丽的标示方式，Intel新的商标最大差异在于顶部线条更为柔和，不再方方正正，同时在颜色方面进一步和产品定位协调，未来包括NB、DT及伺服器全线处理器都将采用用相似的标示，以统一产品形象。
Intel新Logo:
外链图片需谨慎，可能会被源头改其中应用于Napa NB平台及DT平台迷你PC的Yonah处理器也將不再以Pentium M为名，改采用新的产品名称Core Solo以及Core Duo，其中Core Solo顾名思义即是单核心版的Yonah处理器，Core Duo则是双核心版产品。"
另外“Leap ahead”(中文意思为超脱)将作为Intel新的口号取代已经为我们耳熟能详的“Intel Inside”。
Intel表示CEO Paul Otellini将在下周Las Vegas的消费电子大展上公布公司Logo，Slogan在内的市场活动细节。
Intel市场活动巨大变化据悉和新任市场部首席执行官Eric Kim有密切关系，Eric Kim曾是三星高级市场人员，是三星消费电子产品品牌的策划人，此前他还在Sony日本公司任职。
Kim在声明中说:"Intel.Leap ahead是一个简单的表达方式，它表明了我们是谁，我们要做什么，这是我们传统企业文化的一部分。"
有趣的是，华尔街日报指出Intel一系列商标品牌的变化竟然和Nvidia有关，Intel从Nvidia那里学到了平台化的经验:
"人们过去曾经嘲笑Nvidia，当时他们说希望摆脱单纯的图形芯片供应商角色，成为一个以平台为中心的公司。但是现在事实证明Nvidia的决策是正确的，他们现在已经拥有包括AMD,Intel芯片组，移动电话，PDA和游戏主机等诸多产品在内的稳定的多样化平台。Intel已经凭借迅驰平台市场活动显示了他们平台化策略的巨大成功。现在媒体PC和Viiv也是如此。随着来自AMD的竞争压力与日俱增，Intel的变化实际是顺应市场要求，而且是迫在眉睫。"
家园 intel的新图标 
外链图片需谨慎，可能会被源头改这个应该是了
家园 是不是APPLE不愿意了， G5 可没有说：“IBM Inside”
家园 好像那个新商标就是把inside给干掉了，别的基本不变 http://www.macworld.com/news/2005/12/30/intelinside/index.php
'Intel Inside' out, 'Leap ahead' in for new year
By Dan Nystedt, IDG News Service
After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in favor of a new logo and tag line that includes the phrase “Leap ahead.” The logo and tag line will be formally announced on Jan. 3.
As part of the major re-branding effort, the 37-year old Intel logo, its name in lower case letters and a dropped “e,” which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore, has been, well, dropped. The new logo is simply “intel” with the same swoop around the word that has circled the phrase “Intel Inside” for over two decades.
“We’re aligning our brand strategy with our platform strategy,” said Bill Calder, a spokesman for Intel. The “Intel Inside” campaign focused solely on the company’s microprocessors, such as its popular Pentium line of chips. But Intel has changed its focus to include entire platforms, including the microprocessor as well as other surrounding chips and chip sets, such as Centrino for laptops able to surf the Internet using Wi-Fi, and the upcoming Viiv platform for home entertainment computers. The new logo aims to reflect Intel’s focus on whole platforms, instead of just on its microprocessors.
“As we evolve as a company, it makes sense to evolve our brand,” said Calder.
Still, “Intel Inside,” which launched in 1991, went a long way in teaching PC users something about the important components inside their computers, and helped separate the identity of the microprocessor from, say, the memory chip or graphics chip. It’s a major change.
“It was a great campaign and it really put us on the map with consumers,” said Calder. And the term “inside” won’t disappear completely from Intel’s microprocessor lines. The company will use its new logo alongside the name of the processor and the word “inside” with its chips, such as “‘intel’ Pentium M inside”.
The new tag line, “Leap ahead” is meant to express what the company has made possible in the past in terms of technology, and what it intends to continue doing going forward, said Calder.
The company has been mulling the logo change for a few years, Calder said, ever since it shifted its focus to its platform strategy, which it reinforced earlier this year by reorganizing the company into five new business units: the Mobility Group, the Digital Home Group, the Digital Enterprise Group, the Digital Health Group and the Channel Products Group. Previously, the company had divided its units around chip architectures used in specific products, such as the Intel Architecture Group and Intel Communications Group.
The company spent much of this year working on the new logo, Calder said, but he declined to say how much the re-branding effort would cost the world’s largest chip maker.
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