主题：【商战】背投彩电价格战一触即发 各家为高利润而战 -- 西风陶陶
家园 【商战】背投彩电价格战一触即发 各家为高利润而战 背投彩电价格战一触即发 各家为高利润而战
2004-02-23 10:17:00.0 千龙网
作为背投彩电新一代产品，尽管DLP背投核心技术一直为美国半导体芯片巨头德州仪器垄断，但众多彩电企业仍纷纷进军DLP背投市场。昨天，三星和TCL高层对本报独家透露，他们已完成DLP背投进军中国市场的前期准备，产品很快将在市场亮相。值得玩味的是，两大巨头不约而同均声称自己拥有DLP背投最新技术，并将其倚仗为在中国彩电市场攻城拔寨的“秘密武器”。
叫板技术最先进
据三星有关高层透露，三星韩国总部已定下计划，将DLP背投于5月投放中国。与目前LG、创维、上广电等因产能不足，目前仅在市场推出1款DLP背投销售不同的是，三星一次就将推出46英寸、50英寸、61英寸三款产品，而其在中国市场的月产能也将达到1万台左右。
有关人士还透露，在DLP背投最核心的数字成像芯片上，目前国内彩电企业普遍采用的是德州仪器的第二代芯片，但三星将会使用德州仪器最新的第三代芯片，而且该芯片目前德州仪器仅提供给三星一家。此外，三星DLP背投在产品外观上也将与现有DLP背投有很大差异。“我们的背投在超薄上可与等离子看齐，但价格目前尚不便透露。”该人士表示：三星DLP背投已在美国市场占据市场第一地位，三星相信在中国市场同样能取得相应佳绩。
巧合的是，TCL集团多媒体事业部副总裁史万文昨日在接受本报采访时也透露：TCL拥有最先进技术的DLP背投已在生产线上，预计7月将大规模投放市场。
史万文表示，全世界最先进的DIP背投技术在汤姆逊，汤姆逊与TCL合作后，双方已约定在7月1日新合资公司成立时，在全球同步推出能挂在墙上的超薄DLP背投，厚度只有6.5英寸，尺寸则可以做到60、70英寸。史万文认为：汤姆逊在超薄彩电技术方面一向拥有优势，而超薄DLP背投推出后，将会在市场上对等离子彩电形成极大影响。
各家为高利润而战
据了解，尽管目前一款44英寸的DLP背投售价高达2.2万元左右，是普通显像管背投的3倍，而且核心芯片全球由美国德州仪器一家企业垄断。但今年来，长虹、创维、上广电等众多国内彩电企业仍纷纷进军该市场。究其原因，是看好其未来发展和高利润驱使。
国内彩电企业中最先推出DLP背投的企业是创维，创维光电科技副总裁何建民表示，DLP背投是背投彩电中的高端产品，各家都会动脑筋来进入这块领域，推出新品在差异性上做文章。在美国，DLP背投已占领背投市场30%以上的份额。而在中国市场，DLP背投也已走出漫长的导入期，如去年最火时，LG仅在北京一个月销售就超过500台。今年1月，创维一个月的销售就接近千台。创维的DLP背投新品也已在生产线上，预计将在4月8日成都的新品展示会亮相。
据一位业内人士介绍，从大势上讲，彩电会由现有显像管彩电而向等离子、液晶等平板电视进化。中间过程中，因为背投在性价比上具有优势，因此成为最佳的过渡产品。但普通显像管背投存在致命缺陷，譬如清晰度不够，亮度和视角小等，淘汰成为必然。因此，作为背投彩电未来发展方向之一的DLP背投，市场容量是惊人的。
该人士透露，各家DLP背投目前售价普遍在2万元以上，实际拥有近30%的利润空间。随产能的扩大和新进者的增多，目前已有一些企业在准备降价，DLP背投的全面价格战最迟会在4月爆发。
DLP背投（链接）
所谓DLP背投，是一种应用了全数字化图像再生的背投，其工作原理是将光通过过滤器投射到数码微芯片(DMD)表面，利用反射光形成图像，从而减少亮度损失，提高清晰度。该技术由美国德州仪器耗资近20亿美元研发，最初被应用于太空领域，1996年才开始应用于商业领域。据了解，DLP背投目前在美国市场上的增势迅猛，销量已占整个背投市场销量的30%。但中国背投市场仍是传统显像管背投占据绝对垄断。
家园 看到过三星的DLP背投样品。亮度不错，厚度比以前的背投减少了不少。 但是并不比Plasma便宜多少。
外链图片需谨慎，可能会被源头改
外链图片需谨慎，可能会被源头改Samsung DLP TV 50 HDTV Monitor --- $3386.00
家园 等离子电视 is not reliable, it can last for two years only? Is it true?
家园 Who said so? 我看到很多Plasma都工作好几年了。 如果你不放心，花个$400左右买个4年的保险，在四年内如果有任何质量问题，零售商上门维修，如果修不好则保换！
家园 我上月刚把4年保险给退了！ 本想挂墙上，但摔了一下(地毯上)，居然没坏，觉得挺皮实的。现在，只好看运气了。。。
家园 一个安装技师说的 ;[ 我的一个朋友买了一架ＰＡＮＡＳＯＮＩＣ的等离子ＴＶ。到他家里帮助安装ＴＶ和音响系统的技师告诉他：ＴＶ制造厂家里的人说等离子ＴＶ只能保质两年。等离子ＴＶ的很多技术还不成熟。
What is the brand of 你看到的工作了好几年的 Plasma ＴＶ？
我在考虑孝敬老爸老妈一个好ＴＶ。我看中的是等离子ＴＶ的 COLOR,背投ＴＶ的 COLOR 不行。
家园 we use a NEC 42" plasma as monitor, 5 years on, no problem this one is used 24/7/365. the only problem is image burn in, because the image does not change. if used as TV, this should not be a problem. your mileage may vary.
家园 厂家的质保一般都是一年.你要是到BestBuy,CircuitCity去买，他们 会提供一个Extended Warranty Programmer.要不要买随你。
就像买汽车一样，厂家一般是3年/36000 mile的质保，你要不放心，可以花钱买5年/60000 mile的。
我当时买Plasma的时候上网查过不少网站，没见什么人反映可靠性问题。你最好多做些调查！
家园 单片DLP的画质还没法和传统显象管比 虽然亮度和对比度都不成问题了，当时色彩仍显僵硬，甚至比不上LCD投影。三片DLP当然要好很多，但成本是个大问题。
要是有两万块钱，我宁可更新一个正投玩。比背投好得多了。
家园 两千就可以弄正投玩了 我弄了一个Panasonic PT-AE700U，女儿不上电影院了（等不及DVD的新片除外）。
家园 【商战】低价背投 VS PLASMA Lower-Priced Projection TV Outshines Plasma Hype
Sun February 22, 2004 09:24 AM ET
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By Franklin Paul
NEW YORK (Reuters) - When Paul Bulmash decided to treat his family to a new giant-screen television, he was faced with a dilemma: Is a big, flat TV worth the price of a used car or a luxury vacation?
Bulmash, like many others, decided against buying a plasma TV -- the holiday season's hot, but pricey, device-du-jour -- and opted instead for a 48-inch rear projection TV.
"I looked at both, but the plasma was so expensive, and I heard they are not that reliable yet," Bulmash, a retired mechanic, said from his home in Skokie, Illinois. "Projection TV has been around for a while and looked like the best value for the dollar."
In fact, while plasma TVs are aggressively advertised by retailers and a staple in shopping-list chatter, they remain largely the object of window-shopping by consumers, who choose to purchase projection TVs, a surprisingly mature technology.
Some 2.3 million digital projection TVs were shipped in the United States in 2003, and 2.6 million are expected this year, according to the Consumer Electronics Association. That compares with 315,000 plasmas last year, and 515,000 seen in 2004, it said.
It's easy to understand consumer excitement about plasma. The gee-whiz technology based on supercharged gases made its debut only about 4 years ago, and combined with high-definition digital video, it produces images that appear real enough to touch.
But at an average price in 2003 of $4,600 -- enough for a Hawaiian vacation or a 1997 Toyota Camry -- consumers often think twice. That second thought brings them to projection TVs, which also have high-resolution images, but at a more earthbound price of $1,400, on average.
A SAVINGS OF $8,000
In a recent Manhattan store ad, the price of a 52-inch RCA high-definition projection TV was about $1,300, while a more jazzy 55-inch Philips (PHG.AS: Quote, Profile, Research) model was being sold for $1,800. By comparison, a 32-inch Hitachi(6501.T: Quote, Profile, Research) plasma was priced at $4,000, and a 50-inch Pioneer Corp. (6773.T: Quote, Profile, Research) plasma, $10,000.
"The looks of plasma may drive people in, but at the end of the day, they have to write a check," said Stephen Baker, director of industry analysis at research firm NPD TechWorld. "Projection TV has come down in price and gone up in quality. It's affordable and it's big, and people want big TVs."
While projection TVs have been around for decades, older versions are ugly and cumbersome, often resembling an old-fashioned home movie screen. Most rear-projection TVs contain three small cathode-ray tubes (CRT) that beam images onto a screen
Lower-Priced Projection TV Outshines Plasma Hype
Sun February 22, 2004 09:24 AM ET
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Projection screens also require more maintenance than plasma, as their lamps need to be recalibrated or replaced periodically.
Plasma TVs' chief selling point is the thin screen, but they also produce a picture that is bright even in a well-lit room, and can be seen from wider angles than rear-projection.
Some plasma owners, however, complain of "burn-in," which occurs when a frequently viewed image, such as the "CNN" logo, leaves a lingering shadow imprint on the screen.
Many new projection sets employ advanced technology including digital light processing, or DLP, under which a device reflects light on a pixel-by-pixel basis to create a projected image.
"DLP is getting the lion's share of attention at this point," said IDC analyst Bob O'Donnell. "(New) digital technology offers true high-resolution capability, a smaller -- though not smallest -- form factor, and more reasonable price.
Consumer Reports, a magazine that independently tests products, in a recent issue gave top grades to projection TVs made by Toshiba Corp.(6502.T: Quote, Profile, Research) , Hitachi, and Sony Corp.(6758.T: Quote, Profile, Research)
Prices are expected to go down for projection as well as plasma TVs this year, as manufacturers step up production to meet demand. With more homes wired for high-definition TV, and DVD sales still strong, more consumers like Bulmash must face their next conundrum: Where to put this giant TV, which instantly becomes one of the largest pieces of furniture in the home.
"We had to move it from the place where we had our (previous) TV," Bulmash said. "It takes up more space, but that wasn't a problem here." Previous 1| 2