主题:【原创】笨蛋,我们要听重点:我的失败经历 -- wqnsihs
企业基础管理水平太差,尤其在商品能力、行销能力和现场管理能力方面存在巨大的提升空间
---that's a common problem in China's retailing industry.
The pay is too low and it is very hard to attract talents. Smart college graduates never want to work there.
1、税前利润必须在6%--7%才能实现税后5%。
2、实际行业标杆企业成本结构(家乐福)为:人事费用占销售收入小于3.5%,税费小于3%,房租小于3%,水电气费用及设备维护小于2.5%,损耗小于0.5%,办公、行政、公关、宣传、广告等小于1%,总计小于14%。(我设定我们为14%)
3、所以运营效率必须达到:综合毛利大于20%(经营毛利大于10%,赞返毛利大于10%),才有可能实现税前6%--7%的目标。
--Your data just show that the purchasing power of Chinese is very weak. The industry/firm could not be profitable without a huge 10% supplier rebates.
The gross margin is too low for a large-scale chain store. While, it is the true indicator of how poor Chinese truly are.
To be frank, 5% after tax margin is already very high. Your boss was too greedy. In States, most supermarket chain can only generate 2-3%.
- 相关回复 上下关系8
🙂精辟的文,老铁也同意你 毒男 字92 2009-08-08 02:14:42
🙂以一个从准外企出来,空降民营企业 4 大叶茶 字118 2009-08-07 11:26:08
🙂支持,欢迎,期待 青牛甲 字22 2009-08-07 19:04:29
🙂on 企业基础管理水平太差,尤其在商品能力、行销能力和现
🙂BTW, on growth expectation 5 parishg 字1059 2009-08-07 08:02:33
🙂可以取一个新名字:汇报工作纪要 龙战 字0 2009-08-07 04:45:03
🙂老哥,再这么整就快让人猜出是谁了,呵呵 BJDM 字0 2009-08-07 00:46:36
🙂我们在万寿路的一个饭店的房间里彻夜长谈--是西安吗? byrobot 字0 2009-08-06 23:05:10